Breast Cancer affects 1 in 8 womenJust this week, in various newspapers around the world, is the story of a breast cancer sufferer who turned down conventional drugs in favor of a lifestyle approach to her wellbeing that included Herbs & Superfoods. Vicky Sewart is from Devon and was diagnosed with a fast growing tumor which was treated with radiation therapy, chemotherapy and surgery. However following the tumor’s removal she surprised everyone by rejecting conventional drugs (Tamoxifen) and instead used her diet as her anti-cancer drug. Her motivation for doing so? Unwanted side-effects that you do not get from superfoods. Four years on and she is in full health. Her story is probably not too much of a surprise to those of us who understand the link between health and lifestyle. There are many scenarios where a lifestyle approach to health, including herbs & superfoods as well as exercise and a positive mental outlook, may be better than a more conventional one-pill-cures-all approach. In fact here at Indigo Herbs we regularly hear stories from our customers along these sorts of lines. There are two things that are different about this case which are really positive and made me want to tell you about it.

Media Support

Firstly the attention of the media. This story appeared in major news outlets around the world including The Telegraph, Huffington Post and the very conservative Daily Mail (amongst others). And the reportage was very supportive of her. Maybe it’s because Vicky Sewart had the support of a GP (her father). But whatever the reason the fact that mainstream media have put such a positive spin on it all is very encouraging.

NHS Support

Secondly, the article from The Telegraph reveals details of a “national research study … looking at how lifestyle can help prevent the recurrence of breast cancer after surgery. It is the largest of its kind in the world, involving 56 hospitals around the UK and 3,400 patients who have had the disease.” Recognition of lifestyle factors in disease, to the extent that major research is taking place, is tremendously exciting for those of us who believe in the link between diet, lifestyle and wellbeing. Here at Indigo Herbs our defining principles include a commitment to the expansion of this understanding through the provision of natural health products including a range of superfoods. We don’t make claims about our superfoods or other products, and clearly we don’t need to as others do it for us.  Alternative health types are sometimes polarized in their feelings towards both popular media and conventional medicine. And not without reason. But those of us who understand the efficacy of herbs, superfoods and other lifestyle choices have a lot to offer the world.  I hope you’ll agree that these seem like very positive trends in a direction we can support. View the full Telegraph article
June 28, 2012 at 9:38 am by Michael
Category: News, Super Nutrition, Superfood Diet