Launched in 2014, Veganuary is a global campaign that inspires thousands of people to try the Vegan diet in January. Veganism is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health.
Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings.
With that in mind…
Elsie Brockway - Indigo Herbs Social Media and Marketing Coordinator - Pledge
I have grown up as a meat eater, and will admit I have been pretty unhealthy up until the last couple of months. I have contemplated going Vegetarian a number of times but as I don’t class myself as a very good cook I have been worried about how I will get all the iron, protein and energy I need to keep going throughout the day. Once I started working at Indigo Herbs, I realised there are so many products that can aid a Vegan diet. Finding out that we were sponsoring the Veganuary Campaign was really exciting! I have always admired Vegans and Vegetarians and now realise that there are a lot of interesting, inspiring and guilt free foods and recipes out there. I’m looking forward to improving my cooking skills and hosting dinner parties with Abby. With the support of my friends at Indigo Herbs I believe I can give it a go, eat more vegetables, wholefoods and pulses and be healthier. I do think it’ll be a big challenge for me but what better time than New Year! I have almost kicked my sweet habit after my first taste of Raw Chocolate! So, I promise to go Vegan for the whole month of January and not think about a Bacon sandwich once!!!!
I challenge Abby.....
Abby Render - Indigo Herbs Customer Service & Product Fulfilment Supervisor - Pledge
I’ve been Vegetarian for 3 years now and I can honestly say it was the best decision of my life. I am healthier now and really try to eat a variety of fruits, vegetables, grains and superfoods as much as possible. Working at Indigo has opened my eyes to so many healthy and tasty superfoods and sugar alternatives and it’s been loads of fun experimenting over the years. I am now a stickler on having my green smoothies every morning! I am however a real dairy fiend and absolutely love cow’s milk in tea and coffee as well as yoghurt, cheese and eggs! However I am really up for the challenge of Veganuary, I feel confident about doing it, especially as I have such great access to so many vegan ingredients and alternatives, and I’m really excited to team up with Elsie and Faye so we can motivate and help each other! The video’s on the Veganuary website, (particularly of the fat of male chick’s), really shocked and horrified me; and the more research I do about the meat and dairy industry the more I want to cut dairy and eggs out of my life altogether.
I challenge Faye...
Faye Chadburn - Indigo Herbs Kitchen Production Team Member - Pledge
I have always been intrigued by the power of diet to overcome most ailments, always up for trying new diets and open to experiment with the latest dietary suggestions. This could be why I’ve ended up working at Indigo Herbs! Have been through phases of up to a year of being wheat and sugar free and Vegetarian, all have benefited me in various ways. Now been Vegetarian for 2 years after watching "Vegucation" and currently very aware, although realistic on the level of natural sugars I consume. Veganuary sounds like the perfect way to learn more about what my body does and doesn’t need, as well as help the environment. Have u seen "Cowspiracy?" I cook A LOT, mainly vegetables, pulses and wholegrains. I am open to all sorts of Superfoods, it is a bit like a game trying to get them in food sometimes! As a very active person, I do an hour of sport most days, breakfast is majorly important and as starting the day with a savoury breakfast has been my most recent "low sugar" challenge I have no idea what I’m going to do without eggs next month! Bring on the scrambled tofu and savoury porridge (bit scared)! Indigo Chia Seeds are going to become my best friends as they can be used as a binder/egg.
I am excited to try the Vegan Cheese Sauce Recipe and any Dahl recipes I come across.
I challenge the rest of the Indigo Herbs Crew….
An extended bunch of the Indigo Crew will feature on our up and coming Vegan Blog posts including Claire; Marketing Manager, Tawny; Website Coordinator and Georgie; Kitchen Production.
- Your Best Friend
- Your Parent
- Your Sibling
- Your Partner
- Your Children
…to GO VEGAN!
WE CHALLENGE YOU!
Elsie, Abby and Friends will post 1 blog a week during January with what they’ve been eating, how their Vegan journeys are going and the challenges they’ve faced or things they’ve learnt. Watch this space…
Very Lucky Vegan - Competition Time
We’ve chosen and hand picked a selection of Indigo Herbs products that we are sure will aid 1 lucky winner through their Vegan journey this January.
WIN the 'Lets Try Vegan Product Bundle' which includes:
- Vegan Kick Ass Smoothie Mix 100g – A powerhouse of Superfoods, plant based proteins, vitamins & minerals blended by Sam Taylor (plant based martial artist)
- Organic Raw Almond Butter 250g - Nutty, creamy and delicious. Naturally rich in Minerals, Vitamin E and Dietary Fibre
- Organic Hemp Seeds 100g - Delicious Nutty taste, ready to eat, easy to make into Hemp milk and packed full of essential fatty acids - Omega 3 & 6
- Organic Pumpkin Seeds 250g - Rich in Omega-3 oils and high in protein, vitamin E and minerals
- Indigo Raw Chocolate Making Kit (make your own delicious Vegan chocolate) 300g – Everything you need to make super nutritious Vegan chocolate
- Organic Raw Agave Syrup 250ml – A natural sweetener with a low glycaemic index, makes a great alternative to sugar
- Destress & Unwind Essential Oil Blend 10ml – A blend of the essential oils Basil, Geranium, Grapefruit & Peppermint to help you relax and chill out whilst trying Vegan!
All you have to do is COMMENT on THIS BLOG telling us why you’re going Vegan in the New Year and why you should WIN this Bundle of our goodies.
A winner will be chosen on Monday 11th January & the bundle will be posted straight out. Good Luck!
Kick Start the Year with this Kit
Veganuary have put together a kit that features a variety of essential Vegan snacks to kick start your experience. A product from all the other brand sponsors of Veganuary including Nakd Superfood Bars, Dees Wholefoods, Ten Acre Popcorn Crisps and of course Indigo Herbs!
Our Vegan Kick Ass Smoothie Powder Mix inspired by Plant Based Martial Artist Sam Taylor, has been chosen to feature in the Starter Kits, it is a powder mix of Superfoods, Plant based Proteins, Vitamins & Minerals.
Put a few teaspoons of this mix into your morning Smoothie and you’ll be on the go all day!
Find out why we decided to sponsor Veganuary in the first place here.
NEW YEAR - NEW DIET - WE CAN DO IT!
By Elsie Brockway