Beta Carotene Products

Beta carotene is a red-orange pigment found in plants and fruits, especially carrots, and it is this compound that is responsible for the vibrant colours of many other fruits and vegetables. The name beta carotene comes from the Greek "beta" and Latin "carota" (carrot). It is known as "pro-vitamin A" or "retinol" and is converted into vitamin A in the body, which is needed for healthy vision, skin, and mucus membranes. It is also powerfully antioxidant, helping to protect the body from damaging free radicals.

Beta carotene is fat soluble so it is necessary to consume healthy fats in order for it to be properly absorbed.