Geoff Kerouac and Rob Costello are the founders and co-owners of Friendly Soap, an ethical manufacturer of vegan soap, shampoo and shaving bars. After working together for years at a well renowned whole foods co-operative, the two close friends decided to start their own soap company in 2008. Along with the quality and performance of its wide range of products, Friendly Soap’s solid ethical credentials are one of the big attractions for its many UK and international customers. All products are vegan, cruelty-free and packaged using recycled and recyclable materials.